Traditionally, A/B testing website content has been a difficult process, requiring custom coding, constant monitoring, and time-consuming analysis. Sitecore’s built in A/B testing tools make it easy to analyse which content best resonates with the customer, giving you the opportunity to constantly improve the customer experience. A/B TESTING WEBSITE CONTENT As a marketing professional, you’ll have the ability to set up an A/B test in a couple of clicks. Simply find a component within your website, drop a second block of content in to the A/B testing tool, and run the test. Sitecore will then show “content block one” 50% of the time, and “content block two” for the remaining 50% of website visits. Once the test is complete, you'll have access to an in-depth analysis of the content performance, showing which content block has led to more conversions. You then have the opportunity to choose which content to use going forward. A/B TEST ENGAGEMENT VALUES Sitecore also allows you to assign engagement values to specific goals, giving you a more detailed analysis of any given A/B test. This is especially useful for testing website forms. For example, a short form might return 3 times more submissions than a longer form, but if the longer form gathers customer information that is 4 times more valuable than each short form submission, it is easy to make an informed decision on which form to use going forward. A/B TEST ANALYSIS Multivariate testing uses the same technology as the A/B testing tool, but it allows the website administrator to test more than just A & B. With thousands of websites visitors passing through your site each month, the analytics stemming from an A/B/C/D/E (Multivariate) test will be enough to help you make far better informed decisions on which content works best for your business.
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