We are 3chillies

AI is here to stay and of course, there are both positive and negative elements. 
In this blog post we explore some of the pros of using AI on your website, as well as some of the cons.

In this post we walk you through the main points of the recent flurry of Umbraco updates and what they mean for Umbraco users in 2026.

In 2025 we published over twenty articles on the 3chillies blog exploring tips, trends, updates, and issues form the world of digital customer experience and website management.  In our traditional end-of-year-round-up we explore our ten most popular blog posts from 2025.

Here’s our thoughts on some of the trends digital customer experience and website management trends we will see in 2026.

In the past year there has been some movement in the world of cookie management. In this post we explore some of the recent and themes in the world of cookies and consent, and how this might impact your approach to managing cookies in 2026. 

Here's the 3chillies take on the big product Sitecore announcements at this year’s Symposium event. 

In the latest 3chillies blog we unpack five takeaways from the recent Optimizely Opticon keynote and explore what it tells us about the new AI agents that are included with the Optimizely Opal product.

In this post we revisit the topic of personalisation and why in 2025 you should consider introducing it on your site.

Umbraco 17 is now in beta. In this brief post we explore what is in the new release as well as its expected rollout timetable.

In this article, we’re going to cover a handful of recent announcements from Umbraco HQ, and what they mean for UK businesses.

Generative AI is changing the way we search and interact with information. More and more people are using ChatGPT, Claude and other AI services to try and find information they need.

Achieving a more accessible and inclusive website is not always straightforward. In this post we’re going to explore ten tactics to help achieve it.