Optimizely

Optimizely is one the world’s most successful content management systems.

Optimizely is recognised by Gartner as a leader in the digital experience platform space. Formerly called Episerver, Optimizely has continued to go from strength to strength in providing a flexible and integrated suite of tools covering content management, optimisation, ecommerce, personalisation and more.

We’ve worked with Optimizely for several years now to deliver great websites and digital experiences.

As Optimizely has continued to expand and improve, it remains one of our favourite products to work with.

Why we love working with Optimizely

Optimizely is aptly named. It has stand-out tools that support the optimisation of high-performing websites, with particular strengths around areas such as A/B testing.

In recent years Optimizely has benefitted from investment that has seen it make several niche acquisitions to expand its feature set and then successfully integrate these into one cohesive platform.

The Optimizely One platform, launched in late 2023, brings a modular approach with relatively transparent pricing, offering the chance to use the core platform as a whole, or as part of a looser, best-of-breed “composable” system.

Optimizely can deliver both straightforward and highly complex websites, making it a great choice for both medium-sized and larger organisations.