SITECORE VERSION 8.1 NOW AVAILABLE
We previously wrote about why we love Sitecore 8, which detailed some of the main changes since version Sitecore 7.5. Amongst other improvements, the major release included a brand new user-friendly interface, improved Analytics, and embedded multivariate testing. Just 8 months later we have an improved version, and they call it…Sitecore 8.1!
Sitecore 8.1 opens up the playing field for organisations who implement a strict policy against the implementation of first major software releases. But more than just exterminating the bugs found in Sitecore 8, the new version brings us some nice new features to play with too. Here are some of the changes that are most interesting for marketers.
So what’s new in Sitecore 8.1?
DEVICE DETECTION
Sitecore Device Detection is a subscription-based service available through the Sitecore App Center. The service enables device identification such as device model, OS and screen size, and information from identified devices can be used to customize the device layout for specific mobile devices, and to personalize content for mobile-oriented marketing activities.
IP GEOLOCATION DETECTION
Further personalise the customer experience with segmentation based on your visitor’s global location. The IP Geolocation Detection feature auto-populates the experience database with locations details such as country, region, and city.
OTHER IMPROVEMENTS
There have been a number of improvements to other areas too. Including new features and fixes for Federated Experience Manager, Experience Analytics, List Manager, Experience Editor (loading times), Web Forms for Marketers, Campaign Creator, Path Analyser, and the Social Connected plugin.
CMS Only Mode
We’re happy to announce that Sitecore is now also being offered as a CMS only product for organisations wishing to use Sitecore’s basic functionality. Essentially this mode allows you to run Sitecore without xDB (Experience Database). This does mean that the system won’t be able to record any historical data on your prospects, but it also means that you get all the other benefits of using Sitecore, like in-session personalisation, without having to pay the full price.
This option paves the way for organisations who don’t necessarily have the budget to use Sitecore, and would usually choose a system like Umbraco as an alternative. Most excitingly, it gives up and coming organisations to opportunity to start off small, and expand into the full version of Sitecore as they grow.
Upgrade to Sitecore 8.1
So if you’d like to take advantage of the new features listed here, as well as all the new features announced with the arrival of Sitecore 8, do get in touch.
