Features

The technology and functionality within Sitecore CMS and the Sitecore DMS is built with sales and marketing professionals in mind. A selection of Sitecore's best features, being used by today’s top marketers, are listed below.

ADVANCED EDITORIAL EXPERIENCE

Sitecore makes it easy for website editors to add new content and edit the existing content through the use of its Content Management System. The platform is built specifically for non-technical professionals, so next time a website change is required it can be processed without assistance from the IT department.

MULTILINGUAL, MULTINATIONAL WEBSITES

Build a multilingual website and speak to your customers in their preferred language. Featuring workflow, translation comparison editing, and content/language versioning.

ECOMMERCE

Build a superior eCommerce platform with Sitecore. Many of Sitecore’s features lend themselves to a B2C environment with eCommerce functionality, including personalisation and A/B testing.

WORKFLOW AND SECURITY

Take full control of your website, even with multiple contributors in different locations. Sitecore has highly configurable security features, access permissions, and workflow. Workflow ensures that all of the correct procedures are followed before new content is published to the website, allowing you to “police” content, ensuring a consistent level of content quality across the site.

PERSONALISATION

Personalisation is a breakthrough technology which transforms general website visitors into lifetime customers. Sitecore learns about each customer from the moment they first enter your website, and the intelligent system changes the site content to be more relevant to that individual.

ADVANCED A/B AND MULTIVARIATE TESTING

It is a well-known fact that A/B testing the content on your website leads to increased customer interaction, but how easy is it to monitor an A/B test with your current system? Tell Sitecore to show one piece of information 50% of the time and another block of information for the remaining 50%. After a set time period (specified by you) Sitecore will automatically analyse which content has been the most effective at increasing customer engagement, and automatically reverts to showing that content 100% of the time.

SEARCH ENGINE OPTIMISATION

Sitecore makes it easy to keep on top of Search Engine Optimisation techniques. The Search Engine Optimisation module, built to benefit both content editors and website developers, shows you where missing pieces of information will affect your page rank, whilst also helping you to make your content more search engine friendly.

ANALYSIS

Whether you choose to integrate your Google Analytics account directly into Sitecore, or choose to use the built-in analytical tools, we've got it covered. Sitecore gives you the ultimate level of control over Analysis, Insights, Decisions and Automation (AIDA), and the built in "engagement analytics" let you know which customers are ready to buy.

PRINT EXPERIENCE MANAGER

Managing printed media used to be a disconnected process from managing website content, even though the content is the same. Connect the digital copy of your brochures and catalogues through Sitecore’s Print Experience Manager, ensuring that your printed materials are always up to date whilst almost halving the workload.

WEB FORMS FOR MARKETERS

Sitecore gives you the ability to construct advanced forms without the requirement of any coding or programming knowledge. The platform makes easy work of grabbing customer information to register them for a webinar, asking for details before downloading a whitepaper, and allowing prospective buyers to get in touch.

EMAIL MARKETING

Send the right emails to the right customers through Marekting Automation. The days of “one size fits all” are over and Sitecore is leading the way with its integrated email marketing feature. Now that you have a detailed view of each customers’ interactions, you can send out trigger campaigns, timed campaigns and persona specific campaigns, ensuring that you send only the information that matters to each customer, increasing engagement and driving repeat sales.

SOCIAL MEDIA MARKETING

Allowing users to login through their preferred Social Media site can allow you to further understand each customer and further personalise their website experience.

CONSOLIDATION OF MARKETING TOOLS

Previously disconnected systems and processes such as Analytics, Email campaigns, Social marketing and CRM are all integrated into Sitecore’s platform, giving you a highly detailed view of each customer at every touch point.

ADDITIONAL FEATURES - LEARN MORE ABOUT SITECORE

Sitecore also has a plethora of features that aren't mentioned here.If you would like to learn more about Sitecore, our advisor are ready to help. Call us on 01189 314196 today.